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ELEVATE • CELEBRATE • EVOLVE

What is Mission GalaCON 2024?

GALA: A Unique Black-Tie Gala produced by one of New Jersey's longstanding production companies, Mission Entertainment 5.0 and associates. Step into a night of timeless elegance and unparalleled sophistication as we celebrate in true Mission style. Our Black-Tie Gala promises an evening steeped in nostalgia and grace, where every detail is meticulously curated to evoke a sense of glamour and tradition.

CON: Experience an exceptional in-person interactive conference focused on business and personal growth, with a concentration in real estate. Led by key figures in their respective industries, this conference aims to not only inspire, but provide actionable takeaways for those seeking to elevate. The Mission GalaCON experience targets a diverse audience of professionals, entrepreneurs and long-term supporters. Network with likeminded professionals, and learn industry insights from the best. Experience the perfect blend of business and pleasure all in once place at Mission GalaCON!

It all started with a “Mission”— Join us for a historic event to remember as the Mission continues.

What is Mission GalaCON 2024?

It all started with a “Mission”— Join us for a historic event to remember as the Mission continues.

A $72.9 million expansion experience

GAS SOUTH
CONVENTION CENTER

6400 Sugarloaf Pkwy • Duluth, Georgia

CONNECT IN THE SKY
ROOFTOP VIP TICKET
7PM-11PM

- Access to our private outdoor rooftop area.
- Drinks & Food Served from 7-9pm
- Live Music

CONFERENCE

Mission GalaCON welcomes real estate professionals, industry experts, investors, policymakers and all enthusiasts seeking insights into the sector's diverse facets.

By bringing together diverse perspectives and expertise, this conference aims to foster knowledge exchange, networking opportunities and collaborative discussions on latest trends, challenges and opportunities shaping the real estate landscape.

CONFERENCE TOPICS

The Do’s & Don’ts of Real Estate Development
& Scaling in Ever-Changing Markets

SPEAKERS / PANELIST

ANNE MARIE ARMSTRONG
Director of Land Acquisition
Davidson Homes

TAMI LAMORN
Principal
MilMad Real Estate Development Corporation

HIGOR DINIZ
Founder/CEO
Armogan Construction Group

DELPHINE BRYANT
Founder/CEO
Nick & Brothers Construction

MODERATOR:

DARRIN HUNTER
Branch Manager
MortgageRight

This panel discussion will focus on the intricacies of developing single-family housing in dynamic markets. Topics will include analyzing market trends, selecting strategic locations, financial planning, regulatory compliance and integrating sustainability practices. We'll also explore the value of amenities, leveraging data analytics, technology integration and partnership opportunities. Gain insights from industry experts on optimizing budgets, site selection and navigating the new construction home landscape effectively.

Proposed Discussion Topics:

Preliminary Planning and Research:
Understand the importance of analyzing market trends and selecting strategic locations for single-family housing developments in dynamic markets.

Conduct Comprehensive Feasibility Studies:
Explore why conducting feasibility studies is absolutely necessary to determine the viability and potential challenges for new developments.

Underwriting, Financial Planning and Budgeting:
Delve into the underwriting processes, detailed financial planning and accurate budgeting to optimize project costs and secure investor confidence.

Financing Your Project:
Examine various financing options, from traditional loans to crowdfunding and strategies to secure necessary funds while managing financial risks.

Site Acquisition and Preparation:
Review effective site selection, acquisition and preparation techniques, including due diligence and environmental assessments for strategic locations.

Design and Architecture:
What kind of product is most suitable for your desired location? Discover innovative design and architectural practices that enhance functionality, appeal and marketability of single-family homes.

Permits and Approvals:
Learn the process of obtaining permits and approvals, ensuring compliance with local zoning laws and building codes to avoid legal setbacks.

Construction Management:
Cover construction management practices to ensure timely, budget-friendly, and quality completion of single-family housing projects, integrating sustainability and technology.

Fireside Chat
How to Bounce Back from Setbacks

SPEAKERS / PANELIST

SHARIFF JAMES
Co-Founder/Director of Pre-Acquisitions
Mission New Value Group

BOOKER T. WASHINGTON
Founder/CEO
Techie Homes Inc.

Making history as the visionary behind the first Black-developed micro-home community, Booker T. Washington continues leaving an indelible mark in the real estate industry. Living in Atlanta over 30 years, Booker has a thorough understanding of the needs in his community and develops with them in mind. Crowdfunding over $2 million to build South Park Cottages and ultimately developing over $10 million dollars in real estate assets, Booker will discuss the ebbs and flows of his journey. Follow Booker as he tells a compelling story of determination, resilience, persistence and triumph.

The Dynamics of Multifamily
Collaborate & Compromise to Reach a Common Goal

SPEAKERS / PANELIST

TRENT TURNER
Director of Acquisitions
Continental Properties

CHRIS BYRD
Development Director
LDG Development

DIANA PANCHOLI
Principal Planner
City of Mountain View/Silicon Valley

CASSANDRA McFADDEN
VP, Global Head of Sustainability
Cortland

BRANDEIS MALBRUE PARKMAN
Lobbyist
The Malbrue Group

MODERATOR:

MICHAEL EYRE
Senior Planner
City of Suwanee

This panel discussion will focus on the intricacies of developing and scaling multifamily properties in dynamic markets. This discussion will delve into the nuanced relationship between developers and municipalities in urban development, highlighting the importance of collaboration and compromise. Topics will also include analyzing market trends, selecting strategic locations, financial planning, regulatory compliance and integrating sustainability practices. We'll also explore the value of amenities, tenant retention strategies, leveraging data analytics, technology integration and partnership opportunities. Gain insights from industry experts on optimizing budgets, site selection and navigating the multifamily landscape effectively.

Proposed Discussion Topics:

• Understanding Market Trends: Analyze current and projected market dynamics to identify opportunities and potential pitfalls.

• Location Selection: Strategically choose locations based on factors such as demand, infrastructure, amenities, and regulatory environment.

• Financial Planning: Implement sound financial strategies to fund development projects and manage cash flow effectively.

• Regulatory Compliance: Stay abreast of local zoning laws, building codes, and other regulations to ensure smooth project execution.

• Sustainability Integration: Incorporate sustainable practices and technologies to reduce environmental impact and enhance long-term viability.

• Value Engineering: Quartz, marble or granite? How many garages will each unit have? What's the square footage and why? How materials, fixtures, unit size(s) and amenities have a direct impact on the overall budget.

• Technology Integration: Utilize innovative technologies for property management, tenant engagement and operational efficiency.

• Site Optimization: What product(s) belongs here and why? Market rate vs workforce housing vs affordable housing. Value-adds vs ground-up, garden style apartment vs BTR subdivisions.

• Amenities Planning: Offer amenities that add value to residents' lives while balancing cost considerations and market demand.

• Unlocking Opportunities: Assessing the value of LIHTC, tax abatements, grants and more.

Deals Are Created, Not Found!

SPEAKERS / PANELIST

JEFF BOWMAN
Developer
Knob Creek Property Solutions

KEREEN HENRY
Developer
Signature Homes ATL

"Deals Are Created, Not Found!" is a panel discussion where industry experts share strategies for identifying and creating profitable real estate deals. Topics include learning how to leverage your network, scouting for hidden opportunities and navigating complex transactions such as probate deals. Discover financial strategies used to manage risks, optimize cash flow and secure effective financing. Gain insights into critical evaluation, due diligence practices, and the strategic use of cold calling to find motivated sellers. This session will help you to gather the insights necessary to create successful deals in any market.

Proposed Discussion Topics:

• Understanding Market Trends: Analyze current and projected market dynamics to identify opportunities and potential pitfalls.

• What Constitutes a Good Deal?: Review the key factors that define a profitable and sustainable real estate deal, including market value, appreciation potential, cash flow and risk.

• Leveraging Your Rolodex: Explore how a strong network of industry-related contacts can uncover opportunities and provide valuable insights for successful deals.

• The Effectiveness of Driving for Dollars: Gain insight into the strategy of identifying investment opportunities by physically scouting neighborhoods, skip tracing and contacting property owners directly.

• Simplifying the Complexity of Probate Deals: Learn the process of navigating legalities, dealing with heirs and identifying high-potential properties in probate deals.

• Financial Strategies to Mitigate Existential Burdens: Dive into the strategies used to manage and reduce financial burdens of current property owners, such as leveraging debt and optimizing cash flow.

• Construction to Perm: Explore the construction-to-permanent loan process, which finances construction and converts into a permanent mortgage for cost-effective solutions.

• Professional Discernment: Gain knowledge on the importance of critical evaluation and informed decision-making to avoid common real estate investing pitfalls. Learn how to select the right contractors and specialists to achieve optimal results.

• Desktop Due Diligence: Learn why establishing and completing a checklist of absolute necessities in due diligence is crucial. Understand the importance of access to utilities, zoning ordinances, contract history and why due diligence is essential not only to establish value but also to determine overall feasibility.

• When Cold Calling Makes Sense: Explore the scenarios in which cold calling is an effective strategy for finding deals, including targeting distressed properties and reaching motivated sellers directly.

Master Class #1- Construction Management Skills:
Structuring & Scheduling, Job Site Condition & Finish Quality

WORKSHOP INSTRUCTOR

FARRELL MIDDLETON
President
The Bell Curve of Life

This workshop relates to understanding the set of job skills that you need to be a successful on-site construction manager. Every job, from CEO down to traditional staff, will require a certain skill set that needs to be addressed, tweaked, measured, analyzed and mastered. Many tasks require efficiency, but most daily routines focus on a specific set of necessary skills. Follow Farrell Middleton, a 35-year industry veteran as he discusses the importance of the 3 pillars of real estate development.

Proposed Discussion Topics:

• Scheduling and Coordination: The key to success is a good schedule and effective coordination. This relates to the trade base, the main office, municipal government staff, field
inspectors, customers, and the general public.

• Jobsite Condition: Clean and orderly are good and reflect a high-quality level. This relates to overall stage appropriate cleanliness of active jobsites, safety measures, keeping the general area in good condition, having the jobs ready for the trade base when they are scheduled to be on site, and calling for inspections when the work is properly completed.

• Finish Quality: This is what to strive for – a final product that presents well and functions properly. Complete with all the parts and pieces in place, clean, presentable, houses are move-in ready, residential lots are ready to build on. Would you accept the condition as a finished product if you were paying for it?

Black-Tie Gala

New Date Coming Soon

The Mission Black-Tie Gala promises a unique upscale experience in a prestigious venue, blending high energy, sophistication, positive vibes and the best DJ's to create an unforgettable event experience the Mission way!

Stay Tuned for our DJ’s Announcement!

EVENT SCHEDULE

FRIDAY, SEPTEMBER 27TH 2024
CONNECT IN THE SKY VIP MIXER

7:00pm – 11:00pm

VENUE: WESTIN DULUTH GA. (OVERSTORY ROOFTOP)

TRAVEL PARTNERS

Venue Site Map

A CONFERENCE LIKE NO OTHER!

New Date Coming Soon

FAQ

WHAT IS MISSION GALA-CON 2024?

GALA: A Unique Black-Tie Gala produced by one of New Jersey's longstanding production companies, Mission Entertainment 5.0 and associates. Step into a night of timeless elegance and unparalleled sophistication as we celebrate in true Mission style. Our Black-Tie Gala promises an evening steeped in nostalgia and grace, where every detail is meticulously curated to evoke a sense of glamor and tradition.

CON: Experience an exceptional in-person interactive conference focused on business and personal growth, with a concentration in real estate. Led by key figures in their respective industries, this conference aims to not only inspire, but provide actionable takeaways for those seeking to elevate. The Mission GalaCON experience targets a diverse audience of professionals, entrepreneurs and long-term supporters. Network with like- minded professionals and learn industry insights from the best. Experience the perfect blend of business and pleasure all in one place at Mission GalaCON!

It all started with a “Mission”— Join us in a historic event to remember as the Mission continues.

WHEN AND WHERE IS THE EVENT?

New Date Coming Soon - Gas South Convention Center - 6400 Sugarloaf Pkwy Duluth, Georgia (Located 40 minutes from Atlanta Hartsfield International Airport)

HOW MANY DAYS IS THE MISSION GALA-CON EVENT?

Two Days

(Day 1) Friday, September 27th
Rooftop Social Event 7 pm - 11 pm

(Day 2) Saturday, September 28th
Conference 8 am - 3 pm

Black Tie Gala 7 pm - 11 pm

WHAT IS THE CANCELLATION POLICY?

All tickets are nonrefundable; however, you can transfer your tickets to someone else if desired. To transfer Gala, Conference or Rooftop Event tickets, you must do so by August 31, 2024. You must email info@missiongalacon.com and write “ticket transfer” in the subject. We will assist you with that process.

WHERE CAN I CONFIRM AND REVIEW MY EVENT REGISTRATION INFORMATION?

You will receive an E-Ticket via email from Eventbrite. You can also print your tickets immediately after purchase.

ARE THERE PREFERRED ACCOMMODATIONS I CAN BOOK?

Yes, there are 3 host hotels available for booking on the premises. Westin (brand new), Embassy Suites and Holiday Inn. Additionally, there are several other hotels in the surrounding area. Please click the hotel partner tab for to take advantage of our group discounted rates.

I BOOKED AT THE PREFERRED HOTEL. ARE THERE ANY SHUTTLES ORGANIZED TO TRANSPORT ME TO THE EVENT?

There are no shuttles available at this time.

I HAVE SPECIAL ACCESSIBILITY NEEDS/DIETARY REQUIREMENTS, CAN YOU ACCOMODATE ME?

Yes, we will make every effort to accommodate you. Please send an email with details @ info@MissionGalaCON.com

WHAT PARKING ARRANGEMENTS ARE AVAILABLE AT THE VENUE?

There are three parking decks available for parking. All of the parking decks charge a fee.

CAN I REGISTER AND PURCHASE TICKETS ON-SITE?

WHERE DO I GO TO CHECK IN?

There will be Mission GalaCON signage at the hotels and conference center for the rooftop event, gala and the conference.

WHAT DO THE DIFFERENT TICKETING PRICES MEAN?

Mission Gala-CON offers different event packages to allow you to customize your experience.

WHAT IS THE DRESS CODE FOR THE CONFERENCE?

Business / Casual.

WHAT IS THE DRESS CODE FOR THE MISSION GALA BLACK-TIE FORMAL?

Men: Suits, Tuxedos. It is ok to wear soft footwear.

Ladies: Cocktail Dresses

WHAT IS THE DRESS CODE FOR THE CONNECT IN THE SKY AT THE WESTIN?

Chic and Casual (No Sweat Suits)

CAN WE PAY INDIVIDUALLY FOR A VIP TABLE AT THE GALA?

NO, The tickets must be purchased by one individual which the table will be assigned to only. During the Gala Check-in, you must know the purchaser's name in order toreceive your table number.

DURING THE CONFERENCE, WILL THERE BE ENGAGEMENT AND NETWORKING OPPORTUNITIES?

Yes, there will be opportunities to network during the conference.